The Golden Ticket

As the new school year begins, we’re looking back at one of our favourite campaigns from last term….the Freshtoday Golden Ticket Campaign. Across April and May 2025, A Golden Ticket was hidden every Wednesday and Friday in Freshtoday lunchboxes in participating schools across Wexford, Waterford, Carlow, Wicklow, and Kilkenny. Each ticket meant a €100 One4All voucher for a lucky student and a big opportunity for their school. Every time a Golden Ticket was found, that student’s school secured a place in the draw for the 2025 Elite BUA Hurling Camp in Ballyhale….an incredible training experience for one standout 6th-class hurler or camogie player. From the first ticket placed to the final winner announced, this campaign was all about: Rewarding students Bringing excitement to lunch Creating real sporting opportunities

Thank you to all the schools, teachers, parents, and students who got behind it. We’ll have more surprises in store this year…..so stay tuned.